Why Diwali is the Perfect Time to Invest in Real Estate?

by | Oct 22, 2024

Invest in Real Estate

Benefits of Investing in Real Estate On Diwali

Diwali, the festival of lights, is more than a time for celebration—it marks new beginnings and prosperity. It is considered an auspicious period to make significant investments, including in real estate, which aligns with the cultural and financial practices of many families. The combination of market incentives, home loan offers, and the emotional value attached to property ownership makes Diwali the ideal moment for purchasing property, whether for personal use or as a long-term investment.

The Significance of Diwali in Indian Culture

A Festival of New Beginnings and Prosperity

Diwali is traditionally associated with wealth, stability, and new ventures. Many families plan major financial decisions, including real estate investments, during this time, believing it will bring long-term success. Owning property purchased during Diwali is often viewed as both a personal achievement and a symbol of prosperity to pass on to future generations.

Aligning Investments with Auspicious Times

Investing during auspicious times such as Diwali adds a sense of emotional fulfillment. Families aim to align significant decisions with Shubh Muhurat, hoping to attract positive energy. This festive timing not only reflects cultural values but also brings a deeper sense of satisfaction when purchasing homes or commercial properties.

Market Trends During Diwali

Real Estate Discounts and Offers

During Diwali, builders and developers introduce festive discounts and payment schemes to attract buyers. These offers often include stamp duty waivers, reduced processing fees, and price cuts, making it easier for individuals to buy homes at lower costs. The market’s competitive environment ensures buyers have a range of attractive deals to choose from.

High Demand for Property During the Festive Season

Diwali creates heightened interest in both residential and commercial properties, with many buyers actively searching for the right investment. The increased demand brings market stability, giving buyers more options to explore. Luxury apartments and gated communities are especially popular, as people seek enhanced living standards during this time.

Lower Interest Rates on Home Loans

Special Loan Schemes During Diwali

Financial institutions launch Diwali-exclusive home loan offers with lower interest rates and minimal processing fees, encouraging buyers to take advantage of reduced borrowing costs. These schemes make home ownership more achievable for families looking to purchase property during the festive period.

Benefits of Reduced EMI Burden

With lower interest rates, borrowers can enjoy reduced EMIs, easing the financial pressure of long-term investments. This reduction provides additional savings over the loan tenure, allowing buyers to allocate their resources more effectively while still achieving their property goals.

Tax Benefits on Real Estate Investments

Availing Section 80C Benefits on Home Loans

Property investments during Diwali offer valuable tax-saving opportunities under Section 80C, where home loan repayments qualify for deductions. This benefit encourages buyers to plan their finances carefully, making real estate an attractive asset during the festive season.

Capital Gains Tax Exemptions

Investing in property offers the potential for capital gains tax exemptions by reinvesting profits from property sales into new assets. Buyers taking advantage of these exemptions during Diwali benefit from smart financial planning, maximizing returns on their investments.

Growing Demand for Luxury and Second Homes

Festival-Time Purchases of Vacation Homes

Diwali often sees an uptick in the purchase of luxury homes and second properties. Many families aim to enhance their lifestyle by investing in vacation homes or villas, symbolizing personal and professional success.

Increasing Focus on Gated Communities and Sustainable Living

Modern buyers are increasingly drawn toward gated communities that promote eco-friendly living. Diwali becomes the perfect time to explore such properties, aligning investment decisions with lifestyle changes and the desire for sustainable living.

Auspicious Property Registrations and Possessions

Shubh Muhurat and Property Ownership Traditions

Property registrations during Diwali’s Shubh Muhurat reflect traditional practices, as families believe this timing brings positive outcomes. Taking possession of a new home during this time adds sentimental value, transforming it from just a purchase into a meaningful event.

Spiritual Beliefs Around New Property Possession

Possessing a new property during Diwali symbolizes growth and blessings. Families often conduct housewarming ceremonies, ensuring the new space becomes a source of happiness and harmony.

Impact of Diwali Bonuses and Incentives

Increased Liquidity Among Salaried Professionals

Many employees receive bonuses and incentives during Diwali, increasing their purchasing power. This additional income allows them to make down payments on homes, facilitating the buying process.

Utilization of Diwali Incentives for Down Payments

With extra funds in hand, buyers can capitalize on festive discounts and developer schemes, securing better deals on properties. Families often plan real estate purchases during this period to align with their financial goals.

Favorable Real Estate Market Conditions

Market Stabilization After Festive Season Sales

The real estate market typically stabilizes after the festive period, making it an ideal time for long-term investments. Buyers benefit from predictable growth trends, ensuring that their investment holds value over time.

Potential for Property Value Appreciation

Properties purchased during Diwali are likely to appreciate, especially in prime locations. The combination of high demand and favourable market conditions ensures that these assets provide solid returns in the future.

Developer Incentives and Schemes

No-EMI Offers and Stamp Duty Waivers

Developers introduce no-EMI schemes, stamp duty waivers, and flexible payment plans during Diwali to attract buyers. These incentives make property ownership easier, reducing the financial burden for first-time buyers.

Freebies and Customizations to Attract Buyers

In addition to financial benefits, developers offer furnishing packages, interior upgrades, or free appliances, adding value to the purchase. These customizations make the buying experience more enjoyable and rewarding.

Psychological Impact of Festive Purchases

Festive Purchases as a Symbol of Achievement

Investing in real estate during Diwali reflects personal and financial success. It serves as a tangible reward for hard work, symbolizing growth and accomplishment for individuals and families alike.

Creating Emotional Value with Family Investments

Property investments made during Diwali carry deep emotional value, symbolizing security and togetherness. These investments are seen as gifts for future generations, fostering a sense of pride and fulfilment within families.

Conclusion

Diwali combines cultural significance, financial benefits, and favourable market conditions, making it the perfect time to invest in real estate. With discounts, special home loan schemes, and auspicious timings, property ownership during this festive season aligns with both tradition and long-term financial planning. Whether buying a home, a vacation property, or a commercial space, investing during Diwali offers lasting value, making it a decision that brings both personal satisfaction and financial growth.

Author

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    Sanjoy brings over 26 years of extensive real estate experience. He embarked on his journey as a Sales Manager at Fortune Vision, selling Xerox office automation products. Then he transitioned to LAVASA.

    Recognizing his potential he moved to Larsen & Toubro Limited's Property Development Division, assuming the role of Manager - Business Development and Marketing. During his tenure, Sanjoy played a pivotal role in driving business growth and establishing strategic partnerships.

    With a PG degree in business administration, he specializes in Sales & Marketing, Business Development, General Administration, and Finance. Continuing his ascent in the industry, he served as a General Manager at Expat Group, where he demonstrated his leadership acumen and contributed to the company's success.

    With over two decades of experience under his belt, he ventured into entrepreneurship and founded Holistic. Leading a pioneering team at Holistic, Sanjoy Das shapes nature communities integrated with hospitality & senior living.

    The Holistic Group has executed projects like Evernest Farms, Evernest Prime, Trulife, EcoLuxia, Holistic Royal Farms, other gated communities and bespoke villa developments .

    The Holistic team focuses on shaping the future of upscale nature centric living experiences.

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